Privacy Policy

At Pour Decisions Consultancy (“we”, “our”, or “us”), your privacy matters. This policy explains how we collect, use, and protect your personal information when you visit our website, contact us, or work with us. We handle all data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Pour Decisions Consultancy is a UK-based drinks and hospitality consultancy specialising in concept creation, brand strategy, menu design, and related services. Business name: Pour Decisions Consultancy Email: [email protected] Registered address: available on request We are the data controller responsible for the personal information we process.

2. Information We Collect

We only collect information that’s necessary for the services we provide. This may include: Contact details – your name, email address, phone number, or social media handle Business information – venue name, role, and company details when relevant Communication records – any messages, emails, or forms you send us Website usage data – including cookies, analytics, and browsing behaviour (see Section 7) Payment details – when processing invoices, bookings, or consultancy fees We do not knowingly collect special category data unless directly relevant to the services provided and with your explicit consent.

3. How We Use Your Information

We use your personal data to: Communicate with you and respond to enquiries Provide consultancy services and fulfil contracts Maintain client records and manage bookings or collaborations Send occasional updates, newsletters, or marketing (only if you’ve opted in) Improve our website, services, and user experience Meet legal, accounting, and regulatory obligations We do not sell your personal data or share it with third parties for their marketing.

4. Lawful Basis for Processing

We process your personal information under one or more of the following lawful bases: Contractual necessity – to provide services you’ve requested Legitimate interests – to operate and improve our business responsibly Legal obligation – to comply with accounting or tax requirements Consent – for marketing communications or optional data uses You can withdraw consent at any time by contacting us.

5. Data Retention

We retain personal data only for as long as necessary: Client and business records – up to 6 years for legal and tax purposes General enquiries – up to 12 months after last contact Marketing lists – until you unsubscribe or withdraw consent Once no longer required, data is securely deleted or anonymised.

6. Sharing Your Information

We may share data with trusted third parties who help us run our business, such as: Payment processors and accounting platforms Email, hosting, and cloud storage providers Website analytics or CRM tools Freelancers or subcontractors working under confidentiality agreements All partners are expected to be GDPR-compliant and process your data securely on our behalf.

7. Cookies and Analytics

Our website uses cookies to function properly and analyse traffic. Cookies are small files stored on your device that help us understand how visitors use the site. You can manage or disable cookies in your browser settings at any time. We may use tools such as Google Analytics or similar to gather usage data. This helps us improve performance and content. Where possible, data is aggregated or pseudonymised.

8. Your Rights

Under the UK GDPR, you have the right to: Access a copy of the personal data we hold about you Request correction of inaccurate or incomplete data Request deletion where applicable Object to or restrict certain processing Withdraw consent for marketing communications Data portability (receive a copy of your data in a structured format) To exercise any of these rights, please email [email protected] . We aim to respond within one month. If you’re unsatisfied with our handling of your data, you can contact the Information Commissioner’s Office (ICO): ico.org.uk.

9. Data Security

We take appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorised access. This includes secure storage, access controls, and encryption where appropriate.

10. International Transfers

If we use service providers outside the UK or EEA, we ensure appropriate safeguards are in place, such as UK-approved Standard Contractual Clauses or adequacy regulations.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated date. Continued use of our website or services after changes are posted means you accept those changes.

12. Contact Us

Pour Decisions Consultancy Email: [email protected] Registered address: available on request